Use of Google Analytics

We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website through which you can find our Website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable your use of the website to be analyzed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks ( https://policies.google.com/privacy/frameworks ). Both Google and US government agencies have access to your data. Your data can be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f GDPR out of our predominantly legitimate interest in the needs-based and targeted design of the website. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time.
You can prevent Google from collecting the data generated by Google Analytics and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de ( https://tools.google.com/dlpage/gaoptout?hl=de )
You can set an opt-out cookie to prevent data collection and storage by Google Analytics across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics (javascript: gaOptout ()).
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html ( https://www.google.com/analytics/terms/de.html ) or at https: //www.google.de/intl/de/policies/ ( https://www.google.de/intl/de/policies/ ) and at https://policies.google.com/technologies/cookies?hl= de ( https://policies.google.com/technologies/cookies?hl=de ).

Use of the Facebook Pixel

We use the remarketing function "Custom Audiences" from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland "Facebook") on our website.
Facebook Ireland and we are jointly responsible for the collection of your data when the service is integrated and for the transmission of this data to Facebook. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum (https://www.facebook.com/legal/controller_addendum). According to this, we are particularly responsible for the fulfillment of the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as for compliance with the obligations according to Art. 33 , 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data subject in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of the Protection of personal data concerns the obligations of Facebook Ireland under the joint processing agreement.
The purpose of the application is to address visitors to the website in a targeted manner with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. The processing of your personal data takes place on the basis of Article 6 (1) (f) GDPR out of our overriding legitimate interest in addressing site visitors with targeted advertising. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time. You can deactivate the remarketing function "Custom Audiences" here ().
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/ ( https: // www. facebook.com/about/privacy/ ).

Use of Google Ads conversion tracking

We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were forwarded to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained with the help of the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our advertisements and were forwarded to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks ( https://policies.google.com/privacy/frameworks ).
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. The processing of your personal data takes place on the basis of Article 6 (1) (f) GDPR out of our overriding legitimate interest in addressing site visitors with targeted advertising. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time.
You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de ( https://support.google.com/ads/answer/2662922?hl=de )
Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ ( https://www.networkadvertising.org/choices/ ) and implement the further information on opt-out mentioned there. You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/ ( https://www.google.de/policies/privacy/ )

Use of Google AdSense

We use the AdSense function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and using this to address visitors to the website with targeted advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to help analyze how users use the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks ( https://policies.google.com/privacy/frameworks ). Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. The processing of your personal data takes place on the basis of Article 6 (1) (f) GDPR out of our overriding legitimate interest in addressing site visitors with targeted advertising. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de ( https: //support.google.com/ads/answer/7395996?hl=de ). Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ ( https://www.networkadvertising.org/choices/ ) and implement the further information on opt-out mentioned there. For more information and Google's data protection declaration, see: https://www.google.com/policies/technologies/ads/ ( https://www.google.com/policies/technologies/ads/ ) and https: // www.google.de/policies/privacy/ ( https://www.google.de/policies/privacy/ )

Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies are used to record visits to the website and anonymised data on the use of the website. There is no storage of personal data of the visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are very likely to take into account previously accessed product and information areas.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks ( https://policies.google.com/privacy/frameworks ).
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. The processing of your personal data takes place on the basis of Article 6 (1) (f) GDPR out of our overriding legitimate interest in addressing site visitors with targeted advertising. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de ( https: //support.google.com/ads/answer/7395996?hl=de )
Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ ( https://www.networkadvertising.org/choices/ ) and implement the further information on opt-out mentioned there.
You can find more information about Google remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/ ( https://www.google.com/privacy/ads/ )